Advertorials
Australia’s most read pharmacy publication
Highest receipt of publication
More community pharmacists receive the AJP than any other pharmacy publication.
|
Total Receipt |
Receive at home |
Receive at work |
AJP |
93% |
65% |
28% |
Australian Pharmacist |
77% |
50% |
27% |
Pharmacy News |
72% |
5% |
67% |
Retail Pharmacy |
69% |
4% |
65% |
Highest average issue readership (AIR)
More community pharmacists read the AJP than any other pharmacy publication.
|
AIR |
AJP |
76% |
Australian Pharmacist |
66% |
Pharmacy News |
53% |
Retail Pharmacy |
45% |
Highest regularity of readership
Community pharmacists read on average:
- 4.0 of the last 6 issues of the AJP
- 3.7 of the last 6 issues of Australian Pharmacist
- 3.0 of the last 6 issues of Pharmacy News
- 2.4 of the last 6 issues of Retail Pharmacy
Highest proportion of each issue read
Community pharmacists read on average:
- 59.6% of an average issue of the AJP
- 59% of an average issue of Australian Pharmacist
- 47.3% of an average issue of Pharmacy News
- 36.8% of an average issue of Retail Pharmacy
SOURCE: McNair Ingenuity Pharmacy Publications Readership Survey, June 2008 – 552 practicing community pharmacists
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