2010 Advertising Rates

	FREQUENCY OF PUBLICATION
	Casual	3x	6x	12x	18x	24x	36x
Full Page	4,905	4,830	4,760	4,610	4,470	4,315	4,160
Double Page Spread	7,965	7,845	7,725	7,485	7,250	7,005	6,765
Junior Page	3,920	3,860	3,805	3,680	3,570	3,450	3,325
Junior Page Spread	6,375	6,280	6,180	5,985	5,805	5,610	5,415
Half Page	3,060	3,015	2,970	2,875	2,785	2,685	2,600
Half Page Spread	4,985	4,905	4,830	4,680	4,540	4,385	4,235
Third Page	2,175	2,140	2,105	2,040	1,980	1,915	1,845
Third Page Spread	3,535	3,485	3,420	3,315	3,215	3,105	2,995
Quarter Page	2,140	2,110	2,075	2,015	1,950	1,885	1,820
Banner	1,915	1,885	1,855	1,795	1,735	1,685	1,625

GST of 10% will be added to all invoices. Listed rates are for four colour: deduct 20% for two colour.
Deduct 50% for mono PI rates. Agency commission 10%.

PREMIUM POSITIONS

Outside front cover plus DPS advertorial	$15,800
Outside and inside front cover plus gatefold (4pp) plus DPS cover advertorial	$22,700
Inside front cover	$6,230
Inside front cover spread	$9,960
Outside back cover	$5,880
Outside and inside back cover plus gatefold (4pp)	$11,995

Front cover designs must be approved by the Managing Editor and comply with conditions specified on the Cover Commitment Contract.
Cover story advertorials will be written and designed by APPco. We will write the copy to accompany your images and provide finished artwork for your approval.

GUARANTEED POSITIONS

First quarter placement	Client rate plus 20%
All other guaranteed positions (such as consecutive placements)	Client rate plus 10%

FOR MAXIMUM IMPACT

We can tailor a unique presentation to suit your needs and gain maximum impact using gatefolds and barn door covers, die-cuts and loose or bound-in inserts. Quotes are available on request.

INSERTS/ONSERTS

	2-page	4-page	6-page	8-page	16-page
Mechanical Loose	$4,020	$5,610	$7,670	$8,815	$10,100
Mechanical Fixed	$5,610	$6,725	$9,210	$10,680	$12,100
	Deduct 20% for partial distribution

Loose Onserts: are placed outside the publication under the address sheet. Following approval by APPco of paper stock, copy and layout, advertisers should produce, supply and deliver 15,000 copies direct to our printer by the specified date. Ten sample copies are to be sent to the APPco Sydney office.

Fixed Inserts: must be printed by APPco's printer from the client's artwork. Printing costs will be provided as a separate quote. Specifications are available on request.

The above prices apply to mechanical inserts and onserts only. Separate quotes will be provided for hand inserts, tip-ons, etc.